Purpose & Values

Our Core Purpose

Enhance Life's Adventure


Our Core Values:

Entrepreneurial Spirit

  • We act with a sense of urgency, are decisive and own our results – no excuses
  • We embrace a balanced approach to an extraordinary quality of life
  • We understand the pursuit of any worthwhile adventures required curiosity, passion, adaptation and an element of risk
  • We all have a voice in this adventure


  • We demand disciplined, nimble and lean operational practices that focus on safety, quality and productivity
  • We discover and capitalize on opportunities by focusing on details
  • We make and meet commitments
  • We have the fortitude to do the right thing


  • We win though teamwork, effective communication and innovation
  • We are ever improving and value individual and organizational learning
  • We provide positive contributions and influence in our communities
  • We have fun!